Achieve Viral Virility
by Patrick Havens
What is Virality
http://icanlol.com/ichc-wordcamp.pdf
Virality is: Growth based on goodwill
Viral Coefficient
Ivite -based Viral Coef. =
Input
- # of Invitation
- Delivery Rate
- Open Rate
- Click Rate
- Sign Ups
- New Invitations Sent
Why Facebook Apps Spam
x # of Invites (Give it too a 1000 people you will get at least 1 to sign up)
The Boom and Bust (It grows and then dies fast)
Don’t be a Dick (It will only piss off your users)
What you want is steady growth (Yes its a slower process but its sustainable)
Invite based Pros & Cons (like telemarketing)
Sustainable Pros and Cons
Viral Coefficent
Sustainable Viral Coef. – # of Invite (over lifetime) only change
Build reasons to Invite
Reasons for Inviting
- Create Content
- Preferencing
- personal Messages
- Comments
- Feedback and Replies
- (Find reasons for your site)
Find the balance to invite based Virality
Final Words of Wisdom
Achieving Viral Virlilty Means Not Being a Dick
